For instance, the system may match a more expert/marquee player with a junior player to encourage the junior player to make game-related purchases of items possessed/used by the marquee player
Holy cow this sounds bad.
Firstly: it seems like a bizarre thing to patent, but whatever.
Secondly: this is such a horrible idea. It's actually impressively bad. Matching up inexperienced players with more experienced ones just to try to sell something...
I'd hope this ends up being more damaging than positive.