$300 is a good starting price. Like he said, though. It had better come with some great experiences out of the gate. Now, here's the question. If Rift releases at that price and is show to be technically superior to PSVR, will Sony respond by ensuring a sub-300 price tag?It wouldn't matter. They won't be world's apart even if rift was better. But I'm sure sony knows that 300 is the ceiling for catching most people. And sony has the advantage of their break out box that doubles frame rate and makes the image flat on the tv so others can see what's going on.