Yeah, imax and AVX is 20. Games != movies is true. I feel you get more value for your dollar. I'm just saying, we throw away that much money on movies for a one time experience and that last 2 hours on average. I don't see why people complain about the price of games.
because in a movie you "go out" instead of staying at home. its an "experience" you cant get at home. basically people are willing to go out with their friends, spend lots of money during that time, well more than 60$. but wouldnt like to buy a game at 60$ when they would spend night on it, not just one.
people just seem more willing to spend money when they are going out. for me, i buy lots of games, so saving 10 bucks on a game means something. because if i save 10 on each game i buy every year or so, they would add up to a lot of money.