How EA stopped being the worst company in america

[DD_Bwest]

Pretty interesting read.

How Electronic Arts stopped being the worst company in America - CNET

small bit:

"Five months after taking over, on February 12, 2014, Wilson gathered 146 of the company's top leaders at EA's headquarters. Together with Gabrielle Toledano, EA's chief talent officer, Wilson hatched a plan to help them understand why so many customers were unhappy.
The group was led to the basketball court, which had been temporarily remade into a conference space with stations of computers and telephone lines. For hours, executives went through the steps of installing, troubleshooting and playing the company's games. They also listened in on customer service calls so they could hear firsthand players' frustrations.
"We weren't thinking about everything we were doing in the context of the player experience," said Wilson.


He knew customers were unhappy, but when he sat down and listened to a customer lash out at a service agent, it struck him. Some executives had been dismissive of customer complaints and even looked at the worst company votes as a fluke. They couldn't be any more.

[BananaKing]

i dont see any change in EA's behavore recently. what is happening IMO is that other companies like nintendo and ubisoft are getting worse with treating their costumers, and thus people are focusing more on them.

[Legend]

i dont see any change in EA's behavore recently. what is happening IMO is that other companies like nintendo and ubisoft are getting worse with treating their costumers, and thus people are focusing more on them.

Kinda true, but Star Wars!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

[darkknightkryta]

I hope that story is true and leads to more companies doing this.  A lot of execs, businessmen, live in bubbles and make decisions based in a vacuum.

[BasilZero]

i dont see any change in EA's behavore recently. what is happening IMO is that other companies like nintendo and ubisoft are getting worse with treating their costumers, and thus people are focusing more on them.

This pretty much.