I disagree. It was talked about a lot but people who aren't hardcore fans of the series were never going to buy this game. Most of the conversation was just about the reactions that fans were having to the announcement. As soon as that all died down nobody has cared. I don't think there's anything they could have done differently, apart from making the game very differently that is.Shenmue 3 could have been an Uncharted 2 equivalent (to a much much smaller extent) where the game is still great for existing fans but primarily brings in new players. You're right that the game would have needed to be different to achieve this, since practically all the general hype about the game disappeared as more of the game was revealed.