PS5 End of 2020:
US 1958k, UK ~450k, Japan 265k, Spain 78k. Ratio 25 : 6 : 3.5 : 1 . Total sales: 2.75M
PS5 January:
US ~265k, UK ~42k, Japan 61k, Spain 9k. Ratio 29 : 5 : 7 : 1 . Total sales 380k. 3.13M LTD.
XBS End of 2020:
US 1492k, UK ~300k, Japan 31k, Spain 30k. Ratio 50 : 10 : 1 : 1 . Total sales 1.85M
XBS January:
US ~130k, UK ~ 50k, Japan 1.9k, Spain 2.6k. Ratio 50 : 19 : 0.7 : 1 . Total sales 185k. 2.04M LTD.
PS5 to XBS ratio in these markets at the end of 2020 was 1.48 : 1. The January ratio was 2.05 : 1.
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So some notes here, stock distribution in holiday vs January is actually a lot more stable than I thought.
PS5's stock in US vs UK vs Spain was remarkably consistent, while Japan's share of the stock roughly doubled in January. For XBS its a similar story except it was the UK that saw its share double. This explains why XBS was the #1 console in the UK in January while its overall January sales were poor. Both consoles sold in a roughly 5 : 1 ratio between US and UK in 2020 and PS5 continued that in January, but xbox shifted to more like 2.5 : 1.
January is only one month and these are only 4 markets so its hard to judge any kind of post-holiday trend here, but if this is an indicator it looks like xbox are actually struggling a lot more with stock post holiday than playstation are.
US 1958k, UK ~450k, Japan 265k, Spain 78k. Ratio 25 : 6 : 3.5 : 1 . Total sales: 2.75M
PS5 January:
US ~265k, UK ~42k, Japan 61k, Spain 9k. Ratio 29 : 5 : 7 : 1 . Total sales 380k. 3.13M LTD.
XBS End of 2020:
US 1492k, UK ~300k, Japan 31k, Spain 30k. Ratio 50 : 10 : 1 : 1 . Total sales 1.85M
XBS January:
US ~130k, UK ~ 50k, Japan 1.9k, Spain 2.6k. Ratio 50 : 19 : 0.7 : 1 . Total sales 185k. 2.04M LTD.
PS5 to XBS ratio in these markets at the end of 2020 was 1.48 : 1. The January ratio was 2.05 : 1.
-------------
So some notes here, stock distribution in holiday vs January is actually a lot more stable than I thought.
PS5's stock in US vs UK vs Spain was remarkably consistent, while Japan's share of the stock roughly doubled in January. For XBS its a similar story except it was the UK that saw its share double. This explains why XBS was the #1 console in the UK in January while its overall January sales were poor. Both consoles sold in a roughly 5 : 1 ratio between US and UK in 2020 and PS5 continued that in January, but xbox shifted to more like 2.5 : 1.
January is only one month and these are only 4 markets so its hard to judge any kind of post-holiday trend here, but if this is an indicator it looks like xbox are actually struggling a lot more with stock post holiday than playstation are.