(VentureBeat) EA CEO: We're 'pushing forward' with loot boxes despite regulation | ResetEra
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QuoteBelgium and the Netherlands have ruledthat many loot boxes in games like FIFA Ultimate Team are equivalent to gambling and in violation of their laws, but FIFA publisher Electronic Arts says it plans to continue its loot-box Ultimate Team mode. "We're going to continue pushing forward (with FIFA Ultimate Team)," EA chief executive officer Andrew Wilson said during a conference call with industry analysts. "We're always thinking about our players. We're always thinking about how to deliver these types of experiences in a transparent, fun, fair, and balanced way for our players -- and we'll continue to work with regulators on that."Click to expand...QuoteWilson explained to investors that it is working to protect this valuable revenue source, which has helped the company grow year-over-year to $1.25 billion during its last quarter even without releasing a major new game. "We're working with all of the industry associations globally and with regulators in certain regions and territories," said Wilson. "Many of (the regulators) we've been working with for a long time, and they have evaluated and established that programs like FIFA Ultimate Team are not gambling." EA, of course, says it doesn't think FIFA Ultimate Team and other video game loot boxes are equivalent to slot machines. Wilson explained why. "First, players always receive a specified number of items in every FUT pack," the executive explained. "Second, we don't provide or authorize any way to cash out digital items or virtual currency for real-world money. And there's no real-world value assigned to in-game items."Click to expand...https://venturebeat.com/2018/05/08/...-of-regulation/amp/?__twitter_impression=true Tnx lashman
