Eric Lempel (SIE Head of Global Marketing): "I would say that this is the best line-up that we've ever seen in the history of PlayStation"

[the-pi-guy]

Eric Lempel (SIE Head of Global Marketing): "I would say that this is the best line-up that we've ever seen in the history of PlayStation" | ResetEra

GameIndustry had an interesting interview with head of Eric Lempel, head of global marketing at Sony.

 Some interesting bits from the interview:


 About the Ad

The ad is certainly unique. It is almost entirely computer generated, with an actor who was filmed in her home for part of it. It was then created by different people from around the world, with the marketing team in one place, the director in another, and was then worked on by over 70 artists from a range of different visual effects disciplines. Anyone that has seen the making of Star Wars spin-off The Mandalorian will have a good idea of how this was made.  Click to expand... Click to shrink...  

THe ad is the kick off start for the PS5 campaign:

"We are still committed to doing that. It's more challenging than ever, but our gamers expect a lot from us. It's a chance to celebrate the beginning of a new generation. This spot kicks off PlayStation 5 marketing efforts, and this is just the beginning. So you can see this as the initial entry. Hopefully it looks high quality, hopefully it captures the imagination of the viewer, and from here, it just gets bigger and better."  Click to expand... Click to shrink...  

About Dualsense:

Lempel also plans to use developers talking about these features and what they bring to the games: "Talking with the Demon's Souls team, they've found that they could take simple things that were really not exciting moments in games in the past, and turn them into a sensory experience by using these features. It's something they're saying that the features of the past couldn't do in any way -- couldn't replicate the feeling of, in their words, opening a gate, or striking metal, or fire crackling in your hand. Those are the types of things that were kind of secondary in the past, but they've been brought to the forefront to immerse the player into the games in a bigger way."  Click to expand... Click to shrink...  

About globalisation:

"In recent years we've globalised the company in a number of ways, and one of the things that we wanted to do in anticipation of going into the next generation of consoles was to create one single unified brand line," Lempel says. "It's really important because good lines will stand the test of time, and will become a big part of the company's brand and communication.

 "We worked for a long time on this and really thought about what type of line could we use that will resonate globally, and naturally it will be translated and localised to all the different languages around the world... But what is the sentiment that we want to pass along that really represents the ambition we have as PlayStation, and really represents the products that we offer? So that is how we came up with Play Has No Limits.  Click to expand... Click to shrink...  

About the upcoming content:

"The content that will be in the launch window and beyond is incredibly exciting. I would say that this is the best line-up that we've ever seen in the history of PlayStation, between our Worldwide Studios groups and our partners from all the different publishers around the world. We've revealed some of that content, and naturally there will be more to come, but the way that the developers can engage with this platform, and create these new experiences with known IP as well as unknown IP, is incredibly exciting."  Click to expand... Click to shrink...  

  PlayStation: Launching a console during a pandemic is a massive challenge on every front  PlayStation reveals its first PlayStation 5 ad   www.gamesindustry.biz      

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[the-pi-guy]

We've revealed some of that content, and naturally there will be more to come, but the way that the developers can engage with this platform, and create these new experiences with known IP as well as unknown IP, is incredibly exciting

I think this is the best bit.

[Xevross]

This is giving me flashbacks to xbox e3 2015 ( Halo 5 Headlines Greatest Holiday Games Lineup in Xbox History - Xbox Wire ) we all know how that went. Their touted best ever lineup that headlined their e3 show was Halo 5 (mixed game), Forza 6 (yearly forza game), Gears UE (a remaster), Rise of Tomb Raider (timed exclusive) & Fable Legends (cancelled).

Anyway, I think this is obviously just marketing shite like with xbox in 2015 but there is some merit here at least, we can already see a great lineup of PS studios games for PS5, if that's all within first year then that is incredible. Add a few more surprises and it could be the best couple of years for PS exclusives we've seen.

[the-pi-guy]

This is giving me flashbacks to xbox e3 2015 ( Halo 5 Headlines Greatest Holiday Games Lineup in Xbox History - Xbox Wire ) we all know how that went. Their touted best ever lineup that headlined their e3 show was Halo 5 (mixed game), Forza 6 (yearly forza game), Gears UE (a remaster), Rise of Tomb Raider (timed exclusive) & Fable Legends (cancelled).

Anyway, I think this is obviously just marketing shite like with xbox in 2015 but there is some merit here at least, we can already see a great lineup of PS studios games for PS5, if that's all within first year then that is incredible. Add a few more surprises and it could be the best couple of years for PS exclusives we've seen.

Thanks Bananaking.

[kitler53]

This is giving me flashbacks to xbox e3 2015 ( Halo 5 Headlines Greatest Holiday Games Lineup in Xbox History - Xbox Wire ) we all know how that went. Their touted best ever lineup that headlined their e3 show was Halo 5 (mixed game), Forza 6 (yearly forza game), Gears UE (a remaster), Rise of Tomb Raider (timed exclusive) & Fable Legends (cancelled).

Anyway, I think this is obviously just marketing shite like with xbox in 2015 but there is some merit here at least, we can already see a great lineup of PS studios games for PS5, if that's all within first year then that is incredible. Add a few more surprises and it could be the best couple of years for PS exclusives we've seen.

i mean, no way that will be true.  even if they wanted that to be true some of the already announced things will get delayed.  shouldn't stop it from being a pretty great year though.