Lots of star wars merchandise too though, magazines, books, toys, pictures, clothes. I'm surprised Pokemon is bigger tbhAnd here I'm surprised you guys were thinking Star Wars was bigger.
I could name like a dozen people who buy Pokemon merchandise and only like 2 that buy Star Wars merchandise.
Pokemon cards are big around here. We sell them year round, and we have only had a seasonal section for star wars.
People buy tons of Pokemon cards, Pokemon games, Pokemon stuffed animals.
Meanwhile I would say light sabers are the biggest thing we sell of star wars, and people are not picking those up like they pick up Pokemon cards.