"And if you could care less about that concept, or that word, then Sony has a swing-and-a-miss on its hands as far as the marketing for its new Xperia C3 smartphone goes."
It's obvious he is saying that if you don't care at all about that concept (could not care less), Sony has a swing-and-a miss on its hands.
It's obvious he is saying that if you don't care at all about that concept (could not care less), Sony has a swing-and-a miss on its hands.