http://www.dualshockers.com/2014/06/01/sony-trademarks-pixelopus-before-unveiling-of-new-studio/
Looks like it's definitely happening. There was some debate as to whether or not the NY Times got their information wrong but it seems Sony really is going to be announcing this new studio at E3!
thats pretty sweet. its still unclear if its vita games or ps4. i know vita needs some love but i want more ps4 lol