I remember explaining to my friend "It feels like a last gen 360 game. But not in a bad way." last year. He told me last week he played it a bit and said "How you described it is exactly what it feels like". Cause explaining that it feels like a 360 game is very vague. He also had the same complaints as you about "Killing is bad" he was like "I'm a vampire now, you shouldn't be making me feel bad".Yeah 360 is spot on. I made it to the hospital and can definitely see what's to love about the social/feeding mechanic, but I think I'm done with it. I prob should have selected story mode cause the combat feels 360 like too haha.
Also I'm the opposite of your friend. I was trying to do a good playthrough. Just let me die!