It's clear that Microsoft is preparing for the arrival of Amazon and Google into gaming | ResetEra
Quote
With Amazon and Google entering into the game streaming market at an impressive rate, Microsoft has been aggressively buying up studios, increasing Game Pass and introducing XCloud while also having a native console. It's clear that all these moves have been to prepare to compete with those companies and Not Sony.[/size]
I expect Amazon, Google and Microsoft to aggressively buy up Publishers and Studios to bulk up their platforms, while improving their Cloud infrastructure they already have.
With the rate things are going right now with subscription gaming and game streaming at the moment, I see the gaming industry to be pretty much consolidated in 5 years time.
Sony will likely continue to dominate Consoles, but will increasingly have to rely on First Party to carry their consoles as Amazon, Google and Microsoft and other tech giants gobble up third parties to push their own platforms, moving away from consoles.