OR is being sold in stores?Yes:
CEO: "And we feel like once you see it, you're gonna want it. So getting it into… broad retail around the world is going to be very important to the success of VR and to the success of Oculus and the Rift, and we're working on that as we speak. We're going to be in retail starting in April."
Best Buy has Oculus Bundles
Amazon has Oculus Bundles, (no Oculus standalones yet) shipping in April
Quote from: Palmer
Quote2) Were any Rifts allocated to physical retailers for launch?We're allocating a limited number of Rifts to select US retail locations for April. Retail is a fine option (though there will be very limited quantities), but by pre-ordering you reserve your place in line.