I think its clear as we get closer to launch that Sony knew exactly what they were doing with their PS5 advertising campaign and marketing push. Its been annoying for us to wait and some people criticized but its kept the hype up and kept people excited and constantly wanting more. It might not have been the best for us as we wanted to know everything right away but it seems to have been the best strategy to actually sell the console.
Their communication could definitely have been much clearer at times and they still messed some things up, but that stuff has been pretty independent from the main marketing push
Their communication could definitely have been much clearer at times and they still messed some things up, but that stuff has been pretty independent from the main marketing push