Xbox logo is weird..

Started by kitler53, Jan 25, 2023, 02:03 PM

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kitler53

stray thought here.  I've never thought about it before but now I can't unser it. 



the name is x box
...but the logo is an x circle

they should redo their logo to have more consistent branding. 


Featured Artist: Vanessa Hudgens

SWORDF1SH

I just see a hot cross bun.

kitler53

I just see a hot cross bun.
lol

this is a rabbit hole but apparently i'm not the only one that has fallen into this trap.  i kind of like this proposed redesign i found on the internet.



in isolation pretty good.  in context this is probably too close to playstation's branding style with their love for shapes.



Featured Artist: Vanessa Hudgens

Legend

That logo originates from the 360 so it made sense at the time. They could go back to the og logo.


kitler53

oh man, that font is horrible.  

it's too late now probably but i think MS just didn't think through their branding strategy in the first place.  xbox is just not a great brand name to work with.


Featured Artist: Vanessa Hudgens

darkknightkryta

oh man, that font is horrible. 

it's too late now probably but i think MS just didn't think through their branding strategy in the first place.  xbox is just not a great brand name to work with.
I imagine it was short for "Direct X Box".  It that's my thought.
Why call Direct X Direct X instead of something related to graphics?  That's a better question.