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The presentation opens by saying "everyone knows single player is dying," with a list of the top-selling PlayStation 4 video games that seems to crib this sales list, showing games like Grand Theft Auto V and Black Ops 3 dominating sales because of their multiplayer modes.
In the next slide, however, Sony explained that, in reality, its internal tracking data shows that "single player is thriving," and PlayStation users are regularly spending more time playing offline than online.
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"In a busy world, that time [to play]" might not come for a while," reads another slide next to a photo of someone hiking through the mountains, holding a map. "When they finally do find a spare hour, they've forgotten where they were, and what they were doing. Then what?"Sony internal documents explain Activities
All of this, according to Sony, creates "friction," while their proposed system, dubbed the Universal Data System, can help solve.
"We can change 'should I start playing' to 'which part should I start playing?'" reads a slide next to a screen shot from Uncharted. "The options are there. The choices are clear. The game is calling. Pick up that controller. It's time to play.