Let's compare with PC digital:
L4D2 = Free
AC 1-Revelations = About $20-25
LA Noire = $3.74
BF3 = Free on origin
Dark Souls = $7
Bioshock = $12
=Around $45!
No comparision but I think it bought retail copies... Retail >>>>> Digital... and there are more three or for games in his list.