https://www.resetera.com/threads/playstation-worldwide-studios-ot6-the-only-jrpgs-were-getting-are-jim-ryan-party-gifs.158292/page-375#post-292141414 days
Apparently it's a sign of starting a new ad campaign. Might be a sign PS5 ads are starting soon.
Feels like more (albeit circumstantial) evidence of PS5 showing soon.