Google tells a great story of how hard it is to enter this industry even as a mega cap without needing to beg a direct competitor for content.
Yeah googled failure should be noted. Netflix's and amazons hard time entering the industry should be noted too
The 10 year "deal" that MS offered Sony and Nintendo only extends to them, and means that anybody else trying to enter the industry is iced out of luck.
For the life of me I cant see how anyone could consider this to be an okay deal to go through and not anti consumer.