On Blue Origin live stream. Additional people will be getting additional rewards. They can donate them to whatever causes they believe in.
Who are these people
Van Jones - Wikipedia (https://en.wikipedia.org/wiki/Van_Jones) president of the dream corps, a "social enterprise and incubator for powerful ideas and innovations designed to uplift and empower the most vulnerable in our society."
José Andrés - Wikipedia (https://en.wikipedia.org/wiki/Jos%C3%A9_Andr%C3%A9s) focused on providing meals and healthy food to those in need.