The best thing about Avatar is its immersive world building. The game's teaser is so great imo because it is nailing that world. Showing gameplay or the plot would have probably made it look worse haha.The FH5 reveal showed of the insane visuals and the new setting really well, also went over some cool new features.
I don't care too much about Forza horizon trailers because the games are such a known quantity. They're incredible, but not that interesting to think about pre-release.