Bloomberg
Quote
The moves -- a reversal of long-held policies -- are a response to EU laws aimed at leveling the playing field for third-party developers and improving the digital lives of consumers. For years, regulators and software makers have complained that Apple and Google, which run the two biggest mobile app stores, wield too much power as gatekeepers.
If similar laws are passed in additional countries, Apple's project could lay the groundwork for other regions, according to the people, who asked not to be identified because the work is private. But the company's changes are designed initially to just go into effect in Europe.