Also am I the only one weirdly intrigued by the fact that this is classified under "State of Play"? Could this potentially hint at the possibilty of State of Plays happening without prior announcements in the future?
I mean look at this video, the metrics are crazy. If you have the right content then these things can spread like wildfire without needing to drum up much attention beforehand, plus you don't need to deal with setting people's expectations as much.
I mean look at this video, the metrics are crazy. If you have the right content then these things can spread like wildfire without needing to drum up much attention beforehand, plus you don't need to deal with setting people's expectations as much.