I mean is it that odd?Yeah but from software was the lead on the bloodborne. It was a From game. Japan studio was mostly assisting with the work.
It's getting a lot of attention, sure. But there are tons of third party + first party collaborations.
From Software + Japan Studio
I do wonder if this is a tighter collaboration than most end up being.
This game has been in development for 3 years at the initiative, then they added crystal dynamics as a partner in the game. Why would SE let a team that worked on games the caliber of avengers and tomb raider assist another game, not even publish it, instead of working on a new game of their own.