Unaided would be you're asked a general question about VR and you mention PSVR or Oculus in your answer.In that case I would wonder if people are more familiar with the fact that Mattel has a headset thingy (even though they don't recognize the actual VR one).
Aided would be you're asked if you know about a specific VR headset.
Are they really thinking of the VR itself or are they just imagining the little toy thing and thinking that's what they are asked about.
If that was the case, I think I could agree with the results.
Just even then those numbers seem pretty high. The rest of the results make sense though.
Kinda reminds me of those "biggest game publishers" lists. There's a super huge company that most people aren't aware of. I don't remember the name at the moment.
You look at the list and think who the heck is that?