Unaided brand awareness definition:
A measure of the number of people who express knowledge of a brand or product without prompting (brand recall).
Aided brand awareness definition:
A measure of the number of people who express knowledge of a brand or product when prompted (brand recognition).
A measure of the number of people who express knowledge of a brand or product without prompting (brand recall).
Aided brand awareness definition:
A measure of the number of people who express knowledge of a brand or product when prompted (brand recognition).