Lots of star wars merchandise too though, magazines, books, toys, pictures, clothes. I'm surprised Pokemon is bigger tbhStar Wars struggles primarily in places such as Europe and the Middle East. Most of its revenue in particular is US heavy( see Epsiode 7 gross being 50% from the US). Pokémon has the benefit of not only being huge in the US, but Europe, SA, Mexico and Canada, Asia(especially), and elsewhere. It also helps that the show has continued to be popular worldwide and it's still one of the biggest card games out there.
Pokémon usually is able to grab kids in a larger scale than Star Wars since the concept is more appealing for young kids when you are younger. Star Wars you can get toys and see movies but young kids aren't gonna be getting cards or playing Battlefront when they are 3 or 4 likely.
That's kinda why. It's actually interesting because pokemon's Fan base skews pretty young and Star Wars skews much much older so it is surprising.