Oh my god. Anthem sold less than half of Andromeda first week in the UK, and about 10% of Destiny's first week according to Zhuge.
Numerically, that points to about 42k sales. fudgy hell, that's downright awful.
Even compared to Destiny 2 this is awful. Destiny 2 was considered a very poor physical launch but it turned out that digital had soared and saved it, but that launch was still 175k physically, so this is about 1/4 of that. I really can't see Anthem hitting that 5-6M target EA set it.
Edit: and another comparison for this genre, The Division launched with 277k and that went on to make $330m worldwide in 5 days. Destiny's 417k sales in the UK corresponded to $325m worldwide in 5 days. Make of that what you will.
Let's say digital was low for Destiny way back when, perhaps only 10% this would still lead to 460k FW sales in the UK.
Similarly let's say digital was a bit higher but still low for the division, say 20%, so it sold about 350k FW in the UK.
Destiny 2 was massive digitally, but let's say it was only 30%, that's still 250k FW in the UK.
Then we have Anthem, let's be extremely generous and give it a 60% digital share, leading to 100k FW in the UK.
That's still absolutely dire, and that's the best case scenario compared to the others imo. Anthem bombed.