Sony: “Wait For PS5 Sales” In Response To PlayStation’s Current Marketing Strategy

Started by the-pi-guy, May 16, 2020, 02:00 PM

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Sony: "Wait For PS5 Sales" In Response To PlayStation's Current Marketing Strategy | ResetEra

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Sony says PlayStation 5 sales will prove whether its quiet promotion of its next-gen console will beat rival Microsoft. Sony has remained relatively quiet about its PlayStation 5 plans, revealing some specs, a logo, and a controller but no full console reveal or potential games just yet.  Click to expand... Click to shrink...  
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In an investor call earlier today, Sony CFO Hiroki Totoki fielded a question from an analyst around the lack of PS5 promotion versus the Xbox Series X and whether the company is failing to keep up with Microsoft's push  Click to expand... Click to shrink...  
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Sony might not have revealed full details just yet, but it's clearly already confident about its next-gen plans. "We consider things strategically but doing our best," said Totoki, reports Bloomberg's Takashi Mochizuki. "As for pass or fail, I would wait for PS5 sales to make that judgement."  Click to expand... Click to shrink...  
https://www.theverge.com/2020/5/13/...s-xbox-series-x-comparison-next-gen-promotion  
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