Do you think that the Nintendo tie in and video game angle could help push new people into the market and make this product more popular than the existing stuff?
I used this lego guy in middle school:
possibly a few. this quote feels very applicable right now:
"I don't think Nintendo fans are so stupid they would buy a piece of cardboard. A box on the other hand, that says Nintendo on it, they probably would. Remember when you were a kid and you get gifts, and when you're really little you like the box better than the gift? That's how I think of Nintendo fanboys." ~patcherthere are plenty of 20 something nintendo fanatics that will believe this is truely innovative here because they have no clue this is a pretty established market.
no,.. my thoughts are this. I am pretty squarely the target market for this. i work in the STEM field and I have kids that I buy toys for that I feel has as much education value as it does entertainment value.
code-a-pillar was one of the most popular toys on the previous christmas (2016). i bought one to give to my son for his fourth b-day. the key part of my demographic is going to be both nintendo's blessing as well as curse,.. i have a lot of disposable income. that means a couple things for nintendo:
1. on the one hand nintendo can't really compete against the competitors like this. $159 (for the previously linked product) is really a nothing cost for me. offering a cheap product really isn't a great thing because my demographic has the money to prefer to buy the best, especially when it comes to educating my child. my child is a high priority for me and i would be far more interested in a higher quality product.
2. on the other hand my demographic probably has a video game system in their house regardless of this product's existance. while i personally have a ps4 it should be expected that switch is already in a decent percentage of the house holds that would consider buying labo. ...at which point $70 is really a nothing cost. if i already had a switch i'd probably buy it for my kid.
i dunno. i think this will do decent. A million-ish in foolish nintendo fans that won't really enjoy the product but buy it anyways because it has nintendo's name on it. a million-ish in parents that already had a switch in the house and think this is a more substantive way for their kids to play. perhaps a bit better than that. i can see 2-4 million in sales.
those are the two audiences though. as an adult this has no appeal to me. cardboard?!? fudge that. this was my xmas gift which is a lot of way very much like labo:
but in one very important place it is very different. it's not fudgy ugly and so easily destructible. the piano especially would be cool if it was made of wood and not cardboard.