Activision purchases King (Candy Crush Saga) for $5.9bn

Started by Legend, Nov 03, 2015, 04:36 AM

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Legend

Activision purchases King (Candy Crush Saga) for $5.9bn - NeoGAF

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http://www.ft.com/intl/cms/s/0/680cc...#axzz3qOdgVtyB If FT asks for a login, try searching "Activision" on Google News.  See also Kotaku.
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Activision Blizzard has agreed to acquire King Digital Entertainment, the London-based group behind the hugely popular Candy Crush Saga mobile games, in a $5.9bn deal that would be the biggest takeover of a UK-based tech company since HP acquired Autonomy for $11bn four years ago. At a time when games such as Call of Duty for consoles such as Microsoft's Xbox and Sony's PlayStation make up the majority of its revenues, Activision is paying a huge sum for one of the largest communities of mobile gamers in the world, with 340m monthly unique users.

 
Out of nowhere.  Guess they're making a push into mobile big-time.
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Originally Posted by Kotaku
 
 

 
 Said Activision CEO Bobby Kotick in a press release:
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The combined revenues and profits solidify our position as the largest, most profitable standalone company in interactive entertainment. With a combined global network of more than half a billion monthly active users, our potential to reach audiences around the world on the device of their choosing enables us to deliver great games to even bigger audiences than ever before.

 
Wow

Legend


Aura7541

That's more than twice the amount MS paid for Minecraft :o

Legend

That's more than twice the amount MS paid for Minecraft :o
More than Disney payed for Marvel
More than Google payed for YouTube
More than Disney payed for Star Wars

Dr. Pez


Xevross

King does make a shame tonne of money... But I don't think it's a very good deal either.

Kerotan

They should have bought them years ago for half the price.  This could pay off or else it could be the biggest mistake they ever make.  What is kings annual revenue and profit?

BananaKing

it will probably pay off in the long run, but its way to much for a dev like this IMO. still this is a better deal than the minecraft deal. from what i read the company makes a lot more money, and they have successful games other than candy crush.

the-pi-guy

More than Disney payed for Marvel
More than Google payed for YouTube
More than these two COMBINED!  

Someone must have had some money lying around and now they are splurging.  

kitler53

what a waste.