Activision purchases King (Candy Crush Saga) for $5.9bn

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Activision purchases King (Candy Crush Saga) for $5.9bn - NeoGAF

http://www.ft.com/intl/cms/s/0/680cc...#axzz3qOdgVtyB If FT asks for a login, try searching "Activision" on Google News.  See also Kotaku.

Activision Blizzard has agreed to acquire King Digital Entertainment, the London-based group behind the hugely popular Candy Crush Saga mobile games, in a $5.9bn deal that would be the biggest takeover of a UK-based tech company since HP acquired Autonomy for $11bn four years ago. At a time when games such as Call of Duty for consoles such as Microsoft's Xbox and Sony's PlayStation make up the majority of its revenues, Activision is paying a huge sum for one of the largest communities of mobile gamers in the world, with 340m monthly unique users.

 

Out of nowhere.  Guess they're making a push into mobile big-time.

Originally Posted by Kotaku
 
 

 
 Said Activision CEO Bobby Kotick in a press release:

The combined revenues and profits solidify our position as the largest, most profitable standalone company in interactive entertainment. With a combined global network of more than half a billion monthly active users, our potential to reach audiences around the world on the device of their choosing enables us to deliver great games to even bigger audiences than ever before.

 

Wow