Movie Thread

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Started by Dr. Pezus, May 25, 2014, 04:14 PM

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the-pi-guy

Speaking of Frozen, holy shame did that film do well in Japan. Like its only a smidgeon below Titanic for #2 imported film of all time. It made a total of $249m in Japan, which is by far its biggest overseas market. I wonder why it was so popular. Maybe its that kind of animated musical film they love... but Moana only made $45m there so surely it can't be that. Weird.
I found this article
Why 'Frozen' Was Huge in Japan | Hollywood Reporter

Quote
One factor that helped contribute to the success of Frozen was the local voice and song casting. Anna and Elsa were voiced by Sayaka Kanda and Takako Matsu, two singers and actresses whose performances received almost universal acclaim. Two postings of Matsu's Japanese version of Let It Go have more than 95 million hits on Youtube, and the song has been heard everywhere for months, while the bilingual soundtrack album has been in the top 10 since March, currently sitting at number two.
Quote
Disney's marketing in Japan originally targeted young women and girls with the somewhat unconventional dual-female lead characters and the film's musical-like qualities. Spreading from that core audience, Frozen began to attract a wide age range, getting occasional cinemagoers into theaters, and a large number of repeaters.
So basically fantastic marketing, a song that translated over well, and popular voice actors.