Following a public comment period, the Federal Trade Commission has approved two final orders settling charges that Sony Computer Entertainment America LLC (Sony) and its advertising agency at the time falsely advertised certain capabilities of the company's PlayStation Vita (PS Vita) handheld gaming console introduced for sale in 2012.
According to the FTC's complaints, announced jointly in November 2014, Sony deceived consumers with false advertising claims about several "game changing" technological features of the PS Vita in late 2011 and early 2012. The Commission alleged that Deutsch LA, Sony's advertising agency for the PS Vita launch, knew or should have known that the advertisements it produced contained misleading claims about the console's capabilities.
The FTC also alleged that Deutsch LA misled consumers by urging its employees to create awareness and excitement about the PS Vita on Twitter, without instructing them to disclose their connection to the advertising agency or its then-client Sony.
https://www.ftc.gov/news-events/press-releases/2015/03/ftc-approves-final-orders-related-false-advertising-sony-computer
The title is a joke but it's true. If you bought a vita before June 1, 2012 then you get $25 cash or $50 playstation credit.
According to the FTC's complaints, announced jointly in November 2014, Sony deceived consumers with false advertising claims about several "game changing" technological features of the PS Vita in late 2011 and early 2012. The Commission alleged that Deutsch LA, Sony's advertising agency for the PS Vita launch, knew or should have known that the advertisements it produced contained misleading claims about the console's capabilities.
The FTC also alleged that Deutsch LA misled consumers by urging its employees to create awareness and excitement about the PS Vita on Twitter, without instructing them to disclose their connection to the advertising agency or its then-client Sony.
https://www.ftc.gov/news-events/press-releases/2015/03/ftc-approves-final-orders-related-false-advertising-sony-computer
The title is a joke but it's true. If you bought a vita before June 1, 2012 then you get $25 cash or $50 playstation credit.
