Are Game Leaks A Marketing Tactic?

Started by Legend, Jun 09, 2018, 05:04 PM

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Legend

Are Game Leaks A Marketing Tactic? | ResetEra

 
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With the rise of certain prominent leakers like Emily, and the sheer amount of leaks as we approach E3 this year (is this year the leakiest on record?), I'm wondering if some of these aren't actual marketing tactics to ensure gamers are engaged and talking about these games up until the actual game reveals? I also wonder if some of these leaks are on purpose to gauge interest among the hardcore fanbases, to determine how best to focus their marketing. Going even further, I wonder if some leaks are intentionally falsified to throw people off the trail.

 Does any of this sound plausible, or am I just a tinfoil-hat conspiracy theorist?

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Kinda funny thread.

People in the industry: no that makes no sense
People not in the industry: of course

darkknightkryta

CBOAT getting caught and most likely fired makes me think the leaks are not a marketing tactic.