Also I feel, and maybe I'm just being too hasty here, after all they've released 3 games in the last year, that Japan Studios is still not being utilized right by Sony.
They said at the end of the show that their goal was to get one PS4 in every household in Japan, while that goal is unrealistic as is, it certainly won't be achieved by new ads. Instead Sony needs to use their resources and position in the japanese market to finally try and make something big that is their own for Japan again and I believe Japan Studios is the key to that.
In my opinion the japanese market is one that is bursting with development talent, that is largely held back by low budgets and risk avers publishers. Sony with the success they are seeing in the last few years could be one of the few publishers to give talented creators the budget and development resources (thanks to the people at Japan Studios) to try and make something new, big and exciting for Japan (and possibly the world).
Instead they are giving Cerny a budget and team, so he can make a mediocre sequel to an awful first game, that's not going to sell for shame.
Creating a new hit like Splatoon is hard as hell, I fully understand that, but Sony has done such a phenomenal job positioning their western studios for far better success in recent years, that I'm honestly wondering why there hasn't been a comparable push for their japanese development arm.
But maybe I'm just being melodramatic and Japan Studios is currently cooking the next big thing, who knows, after all it took Sony until earlier this year apparently to realize that japanese games can very well be successful in the west as well.
They said at the end of the show that their goal was to get one PS4 in every household in Japan, while that goal is unrealistic as is, it certainly won't be achieved by new ads. Instead Sony needs to use their resources and position in the japanese market to finally try and make something big that is their own for Japan again and I believe Japan Studios is the key to that.
In my opinion the japanese market is one that is bursting with development talent, that is largely held back by low budgets and risk avers publishers. Sony with the success they are seeing in the last few years could be one of the few publishers to give talented creators the budget and development resources (thanks to the people at Japan Studios) to try and make something new, big and exciting for Japan (and possibly the world).
Instead they are giving Cerny a budget and team, so he can make a mediocre sequel to an awful first game, that's not going to sell for shame.
Creating a new hit like Splatoon is hard as hell, I fully understand that, but Sony has done such a phenomenal job positioning their western studios for far better success in recent years, that I'm honestly wondering why there hasn't been a comparable push for their japanese development arm.
But maybe I'm just being melodramatic and Japan Studios is currently cooking the next big thing, who knows, after all it took Sony until earlier this year apparently to realize that japanese games can very well be successful in the west as well.