Destiny Makes $500 Million in First 24 Hours

Started by ethomaz, Sep 10, 2014, 01:20 PM

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ethomaz

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London, UK - 10th September, 2014 - Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), announced today that the company sold more than $500 million of Destiny into retail stores and first parties worldwide as of day one, making the game the biggest new video game franchise launch in history.

"Based on extraordinary audience demand, retail and first party orders worldwide have exceeded $500 million for Destiny," said Bobby Kotick, CEO of Activision Blizzard. "This industry milestone marks another blockbuster success for our company and demonstrates our unique ability to create some of the most successful entertainment franchises in the world. The success of Destiny, along with the recent introduction of Blizzard Entertainment's Hearthstone, is further validation of our unique capabilities to create great entertainment franchises from the ground up."

Destiny launched at over 11,000 midnight openings around the world, as fans in over 178 countries (Source: Radian6) shared their fervour on YouTube and in social media.

"Since the beginning, we've been confident that our investment and belief in Destiny would pay off. But not many people believed we'd be able to say it did so on day one," said Eric Hirshberg, CEO of Activision Publishing. "Destiny is officially the biggest new franchise launch in our industry's history. It's also the highest-selling day one digital console release in history. We have more confidence than ever that Destiny will become one of the iconic franchises of this generation and Activision's next billion dollar brand. Most importantly, it's just a great game which we can't stop playing. A big thanks to our incredibly talented team and partners who helped make this happen; most importantly, our partners at Bungie."

ethomaz

Sep 10, 2014, 01:21 PM Last Edit: Sep 10, 2014, 01:27 PM by ethomaz
Yeap... it is the same than GTAV.

Edit - Forget my silly comment... GTAV did £500 Million in 24 Hours... I messed the currency.

Xevross

I thought GTAV did $1 Billion in the first 24 hours.... nevertheless that is is impressive, perhaps it sold just under 10m

ethomaz


I thought GTAV did $1 Billion in the first 24 hours.... nevertheless that is is impressive, perhaps it sold just under 10m

Ohhhhh my mistake... GTAV did £500 Million in 24 Hours... I messed the currency... and it is close to $800 million.

So it is less.

Xevross


Ohhhhh my mistake... GTAV did £500 Million in 24 Hours... I messed the currency... and it is close to $800 million.

So it is less.

So basically Destiny may sell just over half of what GTAV did first week, which was 16m.

Xevross

this is sell in, not sell through as well. GTAV numbers were sell through I seem to remember. Still, I'd guess at least 7m sold first day

darkknightkryta

I still remember when Metal Gear Solid 4's first day was like, 1.3 million and that was considered amazing.

ethomaz

So using GTAV and VGC numbers...

~$800m ~17m
~$500m ~10m

Xevross


So using GTAV and VGC numbers...

~$800m ~17m
~$500m ~10m

10m would be shipped though :P

Dr. Pezus

Should be 7-8m shipped day 1. I'm guessing 7m sold fw

Dr. Pezus

2.8m PS4, 1.5m X1, 1.4m 360, 1.3m PS3

kitler53

great numbers for activision.

...that's sell in so they have recovered about half of their investment in a day which is pretty good.  it will take a while to be fully profitable but i think destiny 1 will eventually turn a profit.   destiny 2,3,4,5, ect are going to be huge cash cows for activision though. 


Featured Artist: Vanessa Hudgens

Legend

Great success!

Destiny will probably be even bigger than Halo.

Dr. Pezus


Great success!

Destiny will probably be even bigger than Halo.

Probably?? It will be in a week

Legend


Probably?? It will be in a week


Franchise verse franchise, not game verse game.