Well it seems MS is heading to be more towards trying to be the netflix of video games than trying to be a top platform holder. If they got EA they could make game pass into something with incredible value.I don't think a netflix like approach would work for video games, at least anytime soon. Gamepass will just make playing lots of games cheaper, but Netflix made TV shows more accessible and removed commercials. Tons of its success came from people that otherwise just pirated the content.
I don't see it happening though.
If gamepass removed microtransactions and made all the DLC free too, then it could be more like a Netflix of gaming but I don't think any publisher would want to risk their profits for that. Instead gamepass feels like just a way to push microtransactions even harder.
