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Now, the Channel 4 broadcast appears likely to cast an even harsher spotlight on the company, which was founded by Stephen K. Bannon and Robert Mercer, a wealthy Republican donor who put has put at least $15 million into Cambridge Analytica.
Facebook's Role in Data Misuse Sets Off Storms on Two Continents MARCH 18, 2018
The firm's so-called psychographic modeling techniques, which were built in part with the data harvested from Facebook, underpinned its work for the Trump campaign in 2016, though many have questioned their effectiveness.
Less noticed has been the work that Cambridge Analytica and its parent company, the SCL Group, has done outside the United States. The operations of the two companies were set up with a convoluted corporate structure and are deeply intertwined.
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Mr. Collins said that the former Cambridge Analytica employee who came forward to disclose his company's actions, Christopher Wylie, would be giving evidence to his committee. He said he wanted Mark Zuckerberg, or another senior executive from Facebook, to do the same.Cambridge Analytica, Trump-Tied Political Firm, Offered to Entrap Politicians - The New York Times